Wednesday, 25 October 2017

What Is The Reason For Mersal's Mammoth Box Office Success

After a huge weekend , Mersal also Ruling like a boss in Weekdays also . Film's Box Office stroam still continues & running with full Houses all over world . Due to huge Buzz , As expected Film opened with massive numbers on 18th October . But hardly anyone believed that it could go this way . 150 Cr In It's First Weekend Itself with only Tamil version !!! , that's quite unimaginable . Exact Number of First Week is still awaiting , but as per early estimate , it easily goes beyond 175 Cr Mark . In TN Itself Mersal Gross Approx 90 Cr Till Tuesday !!! In Overseas Film is rocking like never before . So what's the main reason behind Mersal's Huge Box Office success ??? Film's public Reports Is strictly average , so how it Collects this mammoth Total in just 7 Days ???

Answer is simply , over promotion & too much controversies help the film to go in a big way . Due to some controversial element related to GST & Digital India , Many protest have been seen against The Film & national media was gaga over this issue , which created Huge interest among public for the film . Film's not that level to enjoy this type of Success . Even a hardcore Thalapathy Vijay Fan will be astonished to see it's Phenomenal success .

After a long Diwali Weekend , every Film must dropped on Monday ,  But Mersal scored Exceptionally well on Monday & on Tuesday it's number is as per with Monday . This have not been possible without controversies . So at least it's good for all , Staring from Producers to Distributors . Mersal's success Proved that a simple brand could be sell by over promotion & controversies . Now all production house will follow this path . 

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